Location Remote work in Ontario, Canada. Occasional in-person time in Toronto.

About EasyRoutes / Roundtrip.ai

Have you ever wondered what actually happens between the time when you make a purchase and a package shows up at your doorstep? It seems like magic but peel back the cover and you'll discover a whole world of algorithms, geospatial analysis, machine learning, real-time data processing, and artificial intelligence.

At Roundtrip.ai we set out to build EasyRoutes to provide businesses with delivery superpowers. Our mission is to equip the millions of merchants both big and small give their customers that same magical delivery experience we've all come to expect. Before starting Roundtrip.ai to make EasyRoutes, our team (formerly at Google, Mozilla, Xtreme Labs/Pivotal Labs) worked on building internet browsers and making apps that are used by billions of people globally.

Our Values

• Customer-first: You can't build a good product without deeply understanding who your customers are and what they're trying to accomplish. Don't take it from us: read any of our countless 5-star ratings.
• Bias for action: We value speed. We choose action over deliberation. We believe in continuous improvement, in shipping often and in iterating upon what we've shipped.
• Openness and Kindness: We value trust and build it by communicating openly, listening intently, and by acting consistently with kindness.

The Role

We're hiring a Growth Marketer to own the funnel — from discovery to trial to paid conversion to expansion. You'll be the person who figures out where we're losing value, runs experiments to fix it, and builds the systems that make growth repeatable. This is a hands-on, execution-heavy role at an inflection point for the company.

Responsibilities:

• Optimize the full funnel. Map it end-to-end — from discovery to trial to paid conversion to expansion — and identify where we're losing the most value. Run experiments to improve trial activation, upgrade rates, and onboarding flows. Work with engineering on in-product growth levers when the biggest wins are inside the product, not outside it.
• Build real lifecycle email. We have working emails but we want someone to make this better. Build and optimize email sequences in HubSpot and MailerLite — onboarding drips, trial nurture, re-engagement campaigns, feature announcements. Design the system from first principles: what should someone hear at each stage of trial, activation, conversion, and retention? Set up automation that moves prospects and customers through the funnel without manual effort. Work with our customer experience specialist to guide trials to activation, identify at-risk accounts, and build repeatable touchpoints that bridge marketing and support.
• Own website marketing and experimentation. Maintain and improve our marketing site in Webflow. Build new landing pages — competitor comparisons, vertical-specific pages, campaign pages. Optimize CTAs, messaging, and conversion paths. Ship fast and measure impact.
• Strengthen word-of-mouth. We have strong reviews on the Shopify App Store — but we're barely present anywhere else. Figure out where our customers and prospects actually hang out — review sites, communities, forums — and show up there. Work with our team to drive reviews beyond Shopify and make it easy for happy merchants to tell others why they chose EasyRoutes.
• Own growth analytics and reporting. Define and track the KPIs that matter. Build a simple dashboard the team actually reads. Share a weekly growth report — what's working, what's not, what you're trying next.
• Run growth experiments. Systematically test what actually grows the business — paid acquisition, co-marketing with complementary tools, a referral program, app store optimization, community presence. Set up proper conversion tracking and attribution. Figure out what works, double down, kill what doesn't.
• Get what we ship in front of the right people. Work with our content & SEO lead to prioritize what to create and how to distribute it. Tap into our customer experience specialist's frontline insights to turn what we hear from merchants into marketing opportunities. Keep an eye on what competitors are doing — and feed those insights back to the team. When engineering ships new features, turn them into landing pages, email campaigns, and launch moments.

What you'll bring to the table:

• 3–5 years in B2B SaaS marketing, ideally at a startup or smaller team, at the $1–10M ARR stage.